Foreign Investment in El Salvador: Buying & Restoring a Hostel | Goodlife Success Stories Ep. 1
Goodlife Success Stories is a new blog series that highlights real people who are creating meaningful impact in El Salvador — whether through real estate, entrepreneurship, or community-driven projects. These are firsthand stories of those who chose to invest, contribute, and grow alongside a country in transformation.
In this first edition, we feature Markus, an entrepreneur from Austria who turned a spontaneous backpacking trip into a brand-new life by the ocean. Two and a half years ago, he purchased a rundown beachfront property in Playa Conchalio, La Libertad, and transformed it into Sunset Surf Villa — a thriving hostel that now hosts travelers from all over the world. Hear Markus share his full story:
From Backpacker to Business Owner: Markus’s Story
What began as a travel adventure quickly became something more. Markus was drawn in by El Salvador’s natural beauty, the warmth of its people, and the sense of opportunity he felt along the coast and surf. He never expected to stay — but after experiencing the country firsthand, the decision to put down roots came naturally.
His story is one of vision, risk, and transformation. What started as a backpacking journey turned into a lifestyle shift and a successful business by the Pacific.
In our conversation, Markus shares:
- Why Playa Conchalio stood out as the right place to invest and build a business
- What the process of buying and restoring a property in El Salvador was really like
- How Goodlife El Salvador helped simplify and support his journey from day one
- The experience of adapting to a new culture, and how the Salvadoran community made him feel immediately welcome
Markus’s story is a powerful reminder that taking the leap can lead to something truly life-changing. Whether you’re a seasoned investor or just beginning to explore what El Salvador has to offer, there’s no better moment to get started. From real estate and relocation to launching a business, the possibilities here are growing by the day — and the time to be part of it is now.
A Few Photos from Sunset Surf Villa:
